For businesses with an online sales component, having a consistent stream of traffic to your website is essential to keep your business successful. We know that finding effective ways to acquire new customers is one of the biggest challenges you face day to day. To that end, we’ve compiled a list of the 6 key strategies you can use to help you grow your business and gain more eCommerce customers
1. Have a well-designed website
Firstly, make sure your online store is visually appealing and easy to navigate. Invest in user-friendly website design to ensure visitors can find what they’re looking for quickly and easily. Test it out yourself so that you can understand firsthand their experience with your site, making adjustments as needed.
2. Use targeted online advertising
Another way to gain more eCommerce customers is to leverage digital advertising to reach customers who are already interested in what you’re selling. Target your ads to appear on relevant websites and platforms that your potential customers already frequent. Google ads are a favorite among online businesses.
3. Leverage social media
Having a presence on social media is an essential part of ecommerce success. You can connect to potential customers, establish a community, and tirelessly promote product offerings — all in one place. Plus, social media is an excellent tool for continuing to engage with current customers and build loyalty.
4. Focus on content marketing
Content marketing can be another great way to show your potential customers that you’re a valuable resource and a leader in your industry. Build an effective content marketing strategy with content that speaks to your target audience and not only helps them solve their problems, but also drives traffic to your website. In time this will help to gain website visitors and more eCommerce customers.
5. Invest in SEO
Focus on optimizing your online store and content for better search engine rankings. Use strategic keywords and phrases in your product descriptions, meta descriptions and page titles to boost your website in search engine results. If your website or online store doesn’t provide an SEO score on each page, look for a plugin that will do so. Sometimes small tweaks can make a big difference.
6. Offer incentives and promotions
Lastly, promotions and incentives can be an effective way to acquire new customers and keep existing ones coming back. Talking up discounts or offering loyalty programs can make customers feel appreciated and encourage them to purchase with you again. Make them so good and your customers will share them on social media, becoming brand advocates!
By leveraging these 6 strategies, you can position your ecommerce business for success. From improving your website design to investing in advertising and offering promotions, there are a variety of paths you can take to acquiring customers. Simply test and measure to see what works best for your business and what results in more eCommerce customers.
Gain More Customers and Keep Processing Payments without Interruption
At Valmar Merchant Services, we provide peace of mind for our customers. We can serve customers in almost any industry–even the “high-risk” ones such as ecommerce–with no downtime or disruptions. Find out if we’re a better fit for your business. Contact us for a discovery call today.
