Starting a small business is exciting but it can also feel overwhelming when it comes to marketing. A few smart marketing moves can help you reach customers, build credibility, and boost revenue from the start. Here are some proven tips to get your marketing off the ground.

There are 15 common payment processing terms every merchant should know. Understanding these terms empowers you to make informed decisions about your payment solutions. With this knowledge, you can effectively manage your payment processes, ensuring smooth and secure transactions.

Chargebacks can be prevented or greatly reduced. In this article, we’ll break down why chargebacks happen and the practical steps merchants can take to reduce them in 2025. 

CBD and hemp merchants are traditionally labeled as “high-risk” leading to difficulties finding a payment processor. That’s why Valmar is considered the best payment processor for CBD and Hemp merchants in 2025.

High-risk merchants face a unique set of challenges – from payment processor instability and elevated chargeback rates to regulatory complexity. These obstacles can hinder growth and create operational uncertainty. Navigating these hurdles requires the right partner. 

By engaging customers in meaningful ways and cultivating a community around your brand, you can foster a sense of belonging that transcends mere transactions and cultivates lasting loyalty.

Boost foot traffic by enhancing your retail store’s online presence with these local SEO strategies.

Learn to utilize Social Media to boost holiday sales. By understanding your audience and using the unique features of each platform, you can create impactful social media campaigns that resonate with your customers.

Want to extend the benefits of Black Friday sales well into the holiday season and beyond? Keep the momentum going and make this your most successful sales period yet!

Want to differentiate yourself in your industry?  Encourage User-Generated Content (UGC).  This blog will explain the concept of UGC, its benefits, and practical ways to encourage your customers to create content that effectively elevates your brand.

Customer testimonials can help your business stand out and showcase your trustworthiness and reliability. By showcasing positive experiences, you can build stronger connections with potential buyers, accelerate the path to purchase, and foster long-lasting relationships.