Our Sales Team will be attending Cannabis Conference in Las Vegas, August 15 – 17th. Will you be there? If you’re investing the time, energy, and resources required to attend as an exhibitor, you want to make the most of it. Here are some best practices to help you get a great return on your investment.
There will be over 100 booths at Cannabis Conference. How can you stand out from the crowd? Investing in a unified, cohesive display helps create distinction between your business and others attending the event and makes it easier for potential customers to identify and remember your brand. If you’re not sure how to get started, look at images of booths from prior years. It may help give you an idea of what you can do to stand out.
Know Your Audience
Before you get to the tradeshow, take time to research the audience attending the event. Who do you want to meet? Fellow exhibitors in addition to attendees? Speakers or workshop presenters? Understanding the key demographics, what their challenges or pain points are, will help you tailor a message to best appeal to them.
Have your materials prepared in advance, both in digital and physical formats. Have a stack of business cards, brochures, flyers, or other informational materials for people to take. Make sure your team is in tune with the message you’re trying to convey and provide them with the necessary resources and training to make the most of interactions with visitors. If you have promotional items to give away, take into consideration the expected number of attendees. (Cannabis Conference attendance is anticipated to be 3,000+.)
Have the Right Tools
Make sure all your equipment—tv’s, scanners, tablets, lights, etc.—are all set up and in working order before the show begins. Invest in reliable technology and have back-up equipment available just in case. Pack a stash of extra power cords, extension cords, back-up flash drives, etc. And you may just want to throw in some pens, tape, scissors, post-it notes and breath mints, too!
Plan your Schedule
Check out the agenda ahead of time and select which sessions, roundtables, and speakers you don’t want to miss. Put them in your calendar with reminders so you won’t miss out. And be sure to have team members that can stay at the booth while you’re in a session.
Network, network, network
Take every opportunity to network. When you’re standing in line at the bar, or buffet line chat with the people near you. Ask for their business cards and odds are they’ll ask for yours. Sit down to eat with people you haven’t met yet. Introduce yourself and ask them about their business.
Stand, don’t sit
Sitting down in chairs behind a table is not recommended. Stand up towards the front of your booth to make it easy to engage passersby and draw people in. Don’t spend this valuable time staring down at your phone! Providing an interactive event can be both exciting and educational for visitors. Make sure to have giveaways or draw an audience to your booth with an exciting activity.
Tradeshows are an opportunity to make lasting connections and to capture contact information of potential customers. Follow-up quickly to capture those leads by sending an email, connecting on LinkedIn, or making a phone call. This is an important step in continuing relationships with customers.
Analyze the Data
Collecting data and analyzing the success of the trade show event is essential. Measure attendance, leads and sales, and note customer feedback. Use this information to determine the ROI (Return on Investment) of attending and to improve and refine your trade show booth for the future.
By following these practices, you can be sure to maximize your participation Cannabis Conference. Investing the necessary time and effort can help you showcase your business and brand along with any new products or services. With the right tools and strategies in place, you should be able to make your tradeshow investment worth it!
Expanding brand awareness is important for the growth and success of your CBD/Hemp/Cannabis Seed business, but so, too, is the ability to continue to process payments. At Valmar Merchant Services we give our customers a level of comfort, clarity, and peace of mind unrivaled in payment processing without downtime or disruptions. Our experts have certifications in industry-specific verticals such as CBD/Hemp/Cannabis as well as risk and compliance. We partner with banks open to higher risk accounts such as CBD related businesses. And in the overall payment space—and we’re constantly sharpening our skills. If you have questions, contact us today—we’re here to help!